New Epic Video Factory Campaign Details Accessibility, Power, and Value of Video


TORONTO — Video is proving to be the most powerful modern marketing tool of all, and a new Epic Video Factory public awareness campaign will help more decision makers understand how easy and affordable it can be to make rewarding use of the medium. As one of the world’s leading animated video production companies, Epic Video Factory regularly turns out in weeks video assets that produce huge returns by converting viewers into customers. Its just-launched public awareness campaign will help bring business owners and others up to speed with what explainer video production and similar tactics can do for their own companies.

“Video is becoming more and more dominant on the contemporary digital landscape,” said Director of Video Production Darnell Moses, “Even knowing that, many businesses and other organizations have so far failed to make good use of video to further their own goals. The fact is, there is no reason to remain on the sidelines any longer. With our new public awareness campaign, we’re going to be helping more people recognize that video is every bit as accessible and affordable as it is effective.”

With streaming video and audio now consuming an estimated 70 percent of peak North American bandwidth, according to the most recent Global Internet Phenomena report from Canadian tech company Sandvine, multimedia experiences have boomed in popularity in recent years. In addition to being something that more people turn to more often for recreation, video is also a medium with a marketing-friendly power to persuade and compel action. One widely read Forrester analysis, for example, found that the simple inclusion of video in a commercial email can result in a doubling or tripling of click-through rate.

As a top explainer video company, Epic Video Factory makes it simple for clients of all kinds to leverage these facts and related ones in pursuit of their business goals. With a simple, streamlined process that ensures quick turnaround times, low costs, and an absolute minimum of hassle, the company delivers video output that helps clients secure more leads or customers, train employees, build brand awareness, or achieve any other desired outcome.

The company’s new initiative will help spread awareness among the general public as to just how accessible, cost-effective, and effective video production projects of these kinds can be. Those interested can learn more at the Epic Video Factory website, and company representatives will be available to answer questions as the campaign continues.

About Epic Video Factory:
With fast, affordable, personalized services that deliver what clients really want and need, Epic Video Factory is one of the world’s leading video production agencies.


The Best Advice About Businesses I’ve Ever Written

The Importance of Corporate Identity and Branding

The brand is actually that unique identity which the company makes for the business. Brand identity is playing a very important role to be able to earn the trust of the clients so that they will purchase the company’s product or service. Branding is quite efficient and also a very easy way to approach the clients in the marketplace. This connects to the target audience and strengthens the customer loyalty too.

But, you should be reminded that making a corporate brand identity is actually a challenging task. This is due to the reason that this would happen only after several years of consistent business and by proving your credibility to the customers and through maintaining the marketing strategies. There is a formation of the brand foundation layer when the customers are able to benefit from innovative services or products, creating that unique business model and also having an engaging content and delivering great services.

The brand is actually defined through its slogans, name, designs, color combinations and other things. The corporate branding company will focus on creating integrated branding features to improve their public contact. Corporate branding include business cards, catalogs, brochures, logo, letterhead, tagline, palette and many more. There are other ways to brand the business.

It is really imperative for the business to have a remarkable logo. This is the visual symbolization of the company which should create a lasting impression on the memory of your clients. The logo should be unique in its design in order to have an established enterprise and this should be able to maintain that credible position of the company and must be able to attract more customers. Having a striking logo will surely remain in the memory of your customers and they will also think of your products and services.

Moreover, you need to have a brochure which is well-designed because this is very important and such is the foundation when it comes to making a business strategy that is really effective. The brochure can be used to provide a complete product or service description. You can use the brochure as a promotional tool as well. Due to the fact that this can be brought anywhere, then this is certainly an efficient marketing tool.

There are so many things which you can do and use to ensure that you will be able to improve corporate identity and branding. The brand interacts with your customers in so many aspects. Whatever it is, the logo or brochure can deliver your business’ intention. Individuals are attracted to the brand images or messages and they would get in touch with your business so that they can avail of the product and services that they want.


Getting Down To Basics with Options

Business Reporting Software and Its Advantages

In collecting data, the company works really hard. Among the things are expenses, sales and operations, benchmarks, metrics and other financials. These are quite important to measure the performance of a company. Though you have a great data, you will find it useless when you don’t share it. You must remember that good reporting is quite important in helping others to understand what this information means.

In reporting, you can actually do it the hard way and this is poring over the data, picking and then choosing what you need. You also have to manually insert those facts and the figures in your reports. Moreover, you can use the business reporting software and such will handle things in an easy manner.

For those medium-sized companies which include the huge enterprises, the reports are actually stored in the reporting software. This software gets the data that is stored on the company’s server and then give this back in a manner that is easy to understand. With the reporting software, the data then is converted into a report that is effective.

A great advantage about the use of the reporting software is that this will allow you to maintain the integrity of the data. When the data flows from the data source into the report, then there will be no errors or there is no need for data interpretation. The process will have a certain level of security through taking the human part out of the equation. If you don’t need to re-key figures pulled from one area and then enter them into the other, then the data will be more accurate and more dependable.

Also, there is a great advantage when it comes to time saving. For example, you have to be mindful of the process of report design. The reporting software can let you use those tools and features which allow you to lay out the report template quickly. After creating the template, then you can use this repeatedly rather than starting from scratch every time. The employees can spend their time on other tasks that need to be done.

Check the different automation features that the reporting software packages have. A good example would be pulling the data automatically and then running your report with just a click of the button. Moreover, this lets you schedule if you like the reports to be generated based on your timetable. This is able to help save your company time and you should know that saving time means saving money. You should also consider the look and also the feel of the report. The reporting software will also have charts, graphs and graphics that have visual interest and are important or meaningful to the data.


6 Facts About Sports Everyone Thinks Are True

Reasons For Using Artificial Turf in Athletic Fields

The business sector for artificial grass is blasting since it is an incredible option for natural grass. For decades now, synthetic turf has replaced natural turf in athletic fields across the globe from Olympic stadiums and expert leagues to school sports field. Artificial turf is synthetic grass made of polyethylene plastic grass and crumb rubber from ground-up recycled tires. From its look and feel you will be convinced that the turf is an exact duplicate of natural grass. The grass is ideal for football, soccer, rugby, and baseball. This creative surface has given a few advantages since its incorporation that natural grass can’t compete with. The accompanying are reasons for using artificial turf in sports fields.

Despite the introductory expense of establishment being high, the upkeep for artificial turf is less expensive. Synthetic grass requires maintenance such as watering, brushing and even fertilizing to prevent pests but the management of an artificial field is less demanding and less expensive as compared to natural grass. Natural turf requires regular watering, seeding, pest control, mowing and fertilizing which costs a fortune in parts and labor. Ordinarily, upkeep costs have a tendency to be higher for natural grass fields over the long haul.

Artificial grass gives groundskeepers more control over field uniformity. Each fiber in a synthetic turf field is produced to be a complete copy of the next one, meaning no areas are uneven or differently textured to change the velocity of the ball or the capability of a player to alter footing. Natural grass produces more friction than artificial turf, a perspective that increases the rate of an object over its surface. Players may get secure footing despite the minimized friction because artificial turf is woven into secure backing. Players can, therefore, make a correct turning and stopping.

Aside from the effect they have on gameplay, artificial turf likewise lessens the danger of wounds to players on the field. The latest versions of synthetic turf use polyethylene fibers that produce less friction between the player’s skin and the field. Because of the blend of the durability features and the playing surface, the likelihood of players slipping, contorting the ankle or suffering more extreme wounds when playing on artificial grass field is diminished altogether. Because they retain more heat than natural grass; artificial grass should be chilled off with little amount of water before games to diminish the probability of burns or of aggravating abrasion wounds.

Artificial turf is all-weather utility and rain or shine will never distort the field. Regular grass fields will transform into mud when raining and you can disregard the grass and anticipate replanting after some time. This makes artificial grass perfect for wetter zones or playing amid wet seasons of the year.


5 Key Takeaways on the Road to Dominating Websites

Benefits of Having a Website for Your Business

Today, with great market competition, it is important to have an online presence so that you can move forward with your business. The internet has become very useful to our lives and with it things have become simpler and we have easy access to anything that we need. Businesses should have already realized that almost everyone who has a need goes online and starts searching for possible solutions to a need, and that is why your website is very important. When visitors go to your website, they will be able to check out information about the products or services that you are offering and find out if there is something there that will answer their inquiries or will provide a solution for their needs. Web design companies abound seeking to help business establish online presence.

Here are the benefits a business owner can get with a great website.

With online presence the exposure and promotion is not as costly as when you advertise offline using print media and other forms of media. You can also find free business advertising in some internet sites.

The internet environment is advertisement friendly. Millions of people use Facebook daily and if you use Facebook ads, the number of users that you can reach are also in millions. SEO experts help business in improving their search engine results position or ranking and increase the visibility of you website online.

Online browsing of your products or services will be easier for customers than physically visiting a store.

There is spatial limitation for brick and mortar business stores. For a physical store, popularity of the business is within your locality, or the city you belong to. An online store does not only reach customers within your locality and city, but it has a much wider reach which is the whole world. International exposure as compared to exposure to your immediate locality can speak for itself.

Business time for physical stores are very limited but there is no such limit for online stores. Anyone can go to your website any time of the day and look at the products and order if they need one.

Tracking your site visitors is possible if you have a website. Visitors are able to communicate with you when it comes to inquiries about your products in email or messages.

A website will also be great if you have a blog page which is updated regularly.

Linking your WebPages with other websites is possible. This will give your website a large network coverage which will give value to your site.

It is also good to develop relationships with your customers by replying to their questions and messages. Allow your customers to leave feedback and comments on the website.

Source: Better Business Website

The Key Elements of Great Buildings

Chemical Storage Buildings – Tips to Ponder When Creating One

The chemical storage building is utilized in order to keep the hazardous materials safe and sound and are produced from metal building elements. It is protected, affordable and not harmful to the environment.

It is not only created for the purpose of safety, but for the environment as well. It has a great part in the chemical industries for a whole heap of harmful chemicals are being produced there.

There are a lot of things that you should consider when you make a chemical storage building. You need to be specific with certain factors in order for the manufacturer to provide you with the right chemical storage buildings that is appropriate for you needs.

1. Local selection.
First of all, it is vital that you have looked for a perfect place before you start making chemical storage buildings. You must a knowledge first about the local government regulation as well as building code regulations for this matter. It is important that you accomplish these two things first.

The reason for this is to confirm if your company is allowed to situate the chemical storage buildings in your current plant site or to a new plant.

2. Environment impact.
Your highest priority is to know whether this act of yours has a potential effect on the environment. Take into consideration that both environment consideration and location selection come hand in hand.

3. Availability of needed materials.
In order to decrease the additional cost, you should choose a location where utility network like water and electricity are already available.

4. Calculation of size.
Calculate accurately the possible largest amount of hazardous materials that you are going to store in the chemical storage building. The load has to comprise a little bit of allowance. And also, free space is also needed for a resulting spill containment material. Keep in mind not to store two or more hazardous elements that are different from each other because this could result to an unexpected reaction.

5. Form.
Choose the most appropriate type. The type of hazmat is the main consideration for form selection. The usual kinds comprise of Compressed Gas Hazmat Storage Buildings, Standard Non-Fire Rated Hazmat Buildings, Agricultural / Pesticides Storage Buildings and Fire Rated Hazmat Buildings.

6. Local weather.
As you make your design, it is vital that you take pattern of local weather, temperature, as well as wind direction into consideration. And controlling the temperature by using an insulation is the most economical choice you have.

7. Safety equipment.
Make sure that you mount safety tools for your chemical storage building. Leave this to the experts.


Printing: 10 Mistakes that Most People Make

Don’t Settle for Any Online Printing Service

Online printing should not be a complicated process but can become this if you hire the wrong vendor. To ensure that you get a good online printing service you should take a little time to research the different vendors available to you. There are a lot of qualities that you should take a look at, but three stand out to most customers; they are price, customer service, track record. Looking at these qualities you will be able to decide how professional and strong the company is with consumer satisfaction and make sure that you get the results you desire.

Firstly we will look at pricing and how it pertains to online printing services. Prices should be competitive when compared to other printing businesses. Some online printing companies are able to offer cheaper prices because the production costs are lower than brick and mortar stores. This should however not be your main determining factor for your decision. You will still need to ask and compare their customer service, their services and products, and if they offer any kind of bulk order discount.

The next quality we will look for in an online printing service is customer service. Companies that give their contact information up front are normally the preferred vendors. Customer service is important because vendors that are unresponsive could potentially mess up your orders. One way you can check to see how prompt a company is, is by sending them an email and waiting for a reply. Calling the company is a good idea also to ensure they have professionals working on your account. When you speak with a representative you should have a list of questions to ask, then once they have answered your questions you should compare their answers with other companies.

The final of the three qualities that we look for is a proven track record. A company’s track record will explain how well the company completes orders and how quickly. If at all possible you should try to reach out to previous customers to get a feel for how their orders were handled and completed. Printing services should be able to offer their best work no matter the order size or the turnaround time. The vendor you select should match your company’s culture. When doing your research you will want to compare the companies against each other to make the best decision.

In conclusion, to find the online printing vendor that best fits your needs you should search and compare vendors that provide the service you need. Trial and error is how a lot of small companies find their best service vendors, but if you follow the steps in this article you will not have to resort to this reasoning. If you cannot find a service you can always speak with other businesses your size that have the same need as you.


Log Homes—Oh How They Have Changed!

             Log Homes—Oh How They Have C hanged!

Log cabin homes have been around for thousands of years and they represent a style of home that was prevalent in Eastern and Northern Europe.   By the time log cabins made their way to America in the 1600s, they had already established a rich history on the other side of the Atlantic. 

By stacking tree trunks one on top of another and overlapping the corners, log cabin homes would be erected fairly quickly, in a matter of days, assuming three or four stout men could work as a team. It’s astounding to think that these early homes were built from the ground up without a single nail!  At times, animal skins were used to cover parts of the interior frame to conserve inside warmth. To make sure the gaps between the logs were as air-tight as possible; the spaces were filled with wood chips with mud or moss as well as sticks and rocks.   One roof opening at the top would be necessary to allow for smoke ventilation from the multi-functioning fireplace.

Early Log Homes Were Far From Fancy

Floors in the one-room dwellings were typically packed dirt; and a simple but sturdy clay or stone fireplace would be situated at one end of the dwelling.  A couple of simple rectangular openings would serve as windows and, since glass would not have been available at first, window openings were many times covered with paper soaked in oil.  Also, wooden shutters were constructed to keep the interior as warm or cool or pest-free as possible.  In those days, shutters were actually used for a specific purpose as opposed to shutters being used for aesthetics, as they are today.

The standard log cabin was usually about 10 feet wide and 12 to 20 feet long. Can you imagine living in a space that small with your family?  If one was lucky, a loft area above would have been erected for sleep purposes and, in the dead of winter, experiencing the feel of the rising heat from the fireplace’s embers must surely have been the most welcome of simple enjoyments!

If early settlers and pioneers could see the log cabin homes of today, the result of many years of architectural evolution, those early Americans would be nothing less than flabbergasted and dumbfounded at the exquisite beauty and comfort that log homes of today offer.   

Modern Log Homes Are Exquisite

Handcrafted log homes of today are stunning!  Some are so handsome, it’s difficult to find words worthy enough that can properly illustrate and express the striking type of beauty these homes exude.  Post and beam construction in log homes provide an open-air feeling, while stained and polished timbers or solid log walls create an unsurpassed atmosphere of warmth, security and friendliness that log homes are known for.

Imagine the log homes of yesteryear compared to a log home of today where you have a covered walkway that joins the house with a three-car garage which leads to an attached laundry room connected to a spacious kitchen.  Polished stainless-steel appliances, a bi-level island with copper pots hanging from a wrought-iron pot rack above, soapstone countertops, heated tile flooring, recessed lighting, custom-built American Sweet Chestnut wood cabinetry embellished with rustic drawer pulls and door knobs all come together to create rich eye-candy that would literally cause one to stand still in the presence of all the beauty and just ‘take it in.’ 

Envision two lovely bedrooms on the main level and a master bedroom suite of your dreams in the loft, hosting a spa and shower with hammered copper sinks, huge walk-in closet and private sundeck.  Now look down upon a sunken living room with a vaulted ceiling, exposed log beams and huge floor-to ceiling arched windows that allow the sunlight to dance as it radiates through the glass.

If you’re thinking of building a log home, whether small or large, you’ll be helping the environment, as seen from The Weatherall Company, since log homes are very energy efficient and environmentally friendly, particularly when using Weatherall products.  Today’s log homes are both contemporary and traditional, with a style to suit every taste.  Sizes and designs are many and varied, but once your home is fully constructed and you finally move in, chances are you’ll never choose to live in a ‘regular’ home ever again!

As observed on his Google scene, Mr. H helps to assist an advertising cooperative. He has an office in the one and only Los Angeles, and prefers taking advantage of guest blogging to support firms.

Excellent Social Media Marketing Ideas To Jumpstart Your Company

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Traditional marketing has it’s place, but to survive, businesses need to learn how to leverage the social media space. One great new way to market your services and products is social media marketing; however, it’s important to understand how to do it before you begin. The article below contains some of the best tips on the subject of social media marketing.

Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.

Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.

Create a RSS feed for your updates and give your readers the opportunity to subscribe to it. This will allow them to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget. Depending on your target audience, you will get more or less success with an RSS feed.

Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.

Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.

One of the advantages of social media marketing is that it allows others to advertise your products and services for you. To take full advantage of this, incorporate one-click links on your product and service web pages that enable visitors to like it on Facebook or tweet it on Twitter. It has been proven that recommendations made by friends are far more likely to convince potential customers to make purchases than most marketing tactics employed by businesses.

It’s exciting to consider the potential of your social media marketing campaign. However, you need to learn proper techniques to turn this dream into a reality. Follow these tips and you’re sure to find that marketing with social media produces positive results that you can measure and profits you can enjoy.

Overwhelmed by the Complexity of Options? This May Help

Why You Should Use Made to Measure Interior Window Shutters

It is worth noting that in our modern day world, window shutters are becoming progressively more popular among interior designers as well as home owners, this is due to the many benefits that they bring about to the home such as ensuring that there is better control of lighting in the house, these shutters also ensure that temperatures are well regulated in the house with warm air being trapped inside and colder air being locked outside. It is imperative to note that there are a vast range of window shutters available out there in the market, whereby there are those shutters which are ready made, but with a host of disadvantages such as the inability to accurately match the size of the window where it is to be installed, greatly affecting the effectiveness of the shutters to regulate light as well as temperatures.

It is refreshing to note that there is a solution to the problems brought about by the use of these ready made window shutters that wouldn’t fit properly to the actual window frame, this is the use of made to measure interior window shutters that will be custom made by highly experienced designers and craftsmen who will take appropriate measurements that ensures proper fit to the window frame. These made to measure interior window shutters will promise a person extensive service, owing to the fact that the craftsmen who sets them up uses the best materials, applies the best woodworking techniques which will include the use of great fitting joints and they will also use the best quality paints that will have qualities that enable them to resist degradation by the weather.

Whenever a person is wise enough as to use the best made to measure interior window shutters, they are empowered to custom make them in such a manner that they rhyme with the general theme of the house, greatly enhancing the aesthetic qualities of their lovely home whereas this is not possible when someone just buys ready made shutters from the stores. With these made to measure interior window shutters, it is possible to add some important security measures, ensure that the shutters run on a motorized form of operation and as well customize the hinges in such a manner that they are able to withstand the harsh weather conditions of that particular region.

Importantly to note for every enthusiastic home owner is that whenever they need great windows that practically revolutionizes the mood of their homes, should not waste their time any more, but they should call the services of the best installers of made to measure interior window shutters, who will give amazing personalized service that will eventually see amazing results.